Supercar Blondie Net Worth

Supercar Blondie Net Worth, Real Name, Bio & Wiki

Supercar Blondie Net Worth

Net Worth$18 Million
Known forSupercar Blondie on YouTube
PositionYouTuber, social media influencer, car enthusiast
CountryAustralian, Lives in UAE
SpouseNik Hirschi
Last Updated2022

Supercar Blondie is a Dubai based YouTube channel created by Alexandra Mary Hirschi. In her channel “Supercar Blondie”, she drives and shares her experience about various supercars.

She also occasionally gets invited to experience first-hand, and talk about cool concept cars of big automobile companies like BMW and Rolls Royce.

Supercar Blondie is married to Nik Hirschi and lives with her husband in Dubai (UAE). Nik also helps her grow by giving her valuable suggestions and working with her behind the scene as a Manager.

Her channel, Supercar Blondie is a one of the fastest growing automotive channels in the world. A car influencer is like any other influencer but with cars as their focus. They usually receive gifts, travel, accommodations, or cash benefits in return for exposure on their social media channels for the entity providing the benefit. But with YouTube, creators also have the advantage of getting ad revenue on top of other payments.

The net worth of Supercar Blondie is estimated to be about $18 Million as of February, 2024.

Supercar Blondie Early Life and Education

Alex Hirschi was born on September 21st, 1985 in Brisbane, Australia and grew up in Queensland, Australia. Whether it’s the Ferrari and other supercars which she gets to drive now, or her first Mitsubishi Lancer, she has always loved driving cars.

Supercar Blondie studied business and journalism at Queensland University of Technology. Then, she moved to Dubai in 2008.

Living the dream life and Accomplishments

Driving makes Alexandra happy and with Supercar Blondie channel she gets paid for doing just that. Isn’t that the dream of most petrol-heads?

She has done laps with the Stig from the BBC show, Top Gear in UAE. She got a chance to drive the Batmobile, a LaFerrari and a Dodge Demon. Supercar Blondie has also driven the special Bugatti Veyron Grand Sport L’Or Blanc, she describes it as a ‘work of art’. She was the third person in the world to have driven it and it’s been her favourite driving experience. 

Although she’s always loved driving cars; the Ferraris, Lamborghini’s and the Mclarens take her appreciation factor up by 1000 times. She says, “In Dubai, we spend too much of our lives in cars; we shouldn’t be wasting it in something boring, but rather enjoy every minute in something we love and appreciate.”

Supercar Blondie won the Shorty Award for Breakout YouTuber of the year, 2020.

Supercar Blondie
Supercar Blondie recently won the Shorty Award

The net worth of Supercar Blondie is estimated to be about $18 Million as of February, 2024.

How was Supercar Blondie channel born?

By now, you know that Alex lives in UAE where it’s quite common to see supercars on a daily basis. One day, she realised that if she loved seeing them so much, there must be others in the world who would love to see them as much. So, she started documenting it and Supercar Blondie channel was born.

But, it wasn’t until April 2017, that she decided to quit her job and become a full time social media Influencer. As she puts it, “I met up with 60 other supercar owners near UAE-Saudi Arabia border, and we were escorted by Dubai Police Supercars – with a LaFerrari leading our convoy— and a helicopter throughout our trip. It was incredible, and that’s the moment I decided to quit my job on the radio, and go full-time with my social media.”

You might also like to read: Doug DeMuro Net Worth – Another Car Enthusiast & Reviewer.

Supercar Blondie Income

Supercar Blondie typically gets about 40 Million video views each month (Data: Socialblade, February, 2024). So, to calculate her net monthly earnings we need to divide the views by 1000 and multiply with the average RPM for the niche.

In case of a car channel the average RPM should be close to $2.5-$3. That puts her YouTube earnings to about US$100-120k a month. But, she earns some more money from sponsorships by car companies and calculating that part is slightly difficult but we’ll still do it for you.

She reportedly earns $250,000 from sponsorships and product reviews on social media. So, that would put the net monthly earnings of Supercar Blondie at about $350,000 a month.

Supercar Blondie Net Worth

Combining all the data points about her, we have estimated the net worth of Supercar Blondie to be about $18 Million as of February, 2024.

Note: Please be aware that getting exact income figures and net worth of some individuals is very difficult. Many people care about their privacy and don’t want to reveal this information. But, we have tried our best to calculate the net worth as accurately as possible; using the information already available in the public domain.

Doing things differently

There are many car review channels on YouTube, and they focus on… well, reviewing cars with all the nitty-gritty specifications of the engines, interiors, technological features among others. But, what differentiates Supercar Blondie is the approach she takes while filming her videos. Instead of reviewing with overwhelming details, she shares her experience of driving these cars from a layman’s point of view. This makes watching her videos extrememly fun for even people who are less enthusiastic about cars.

All of the above has allowed her to amass over 7.5 Million Subscribers and 750+ Million Video views on YouTube. She has also launched her TV Show by the name of “Car Crews With Supercar Blondie” to expand her offline presence.

Currently Supercar Blondie is estimated to be the largest automotive influencer on Instagram and Facebook and possibly earns $3 Million a year from social media sponsorships alone.

In 2018, Supercar Blondie was listed in the 50 Most Influential Women in Dubai by Arabian Business. The same year, Esquire Middle East named her the Influencer of the year.

As of February, 2024, the estimated net worth of Supercar Blondie is about $18 Million.

The hard part of being a YouTuber

If you’re familiar with the platform you’ll understand how some people can comment mean things and ruin your day. But, it’s important to understand when there’s something wrong on our part, take it as a criticism and improve. On the other hand there are trolls whose only motive is to bring the creator down. In such a case it’s about them and not us. So, its better to ignore them.

Supercar Blondie says, “I am living my dream, but it’s not all rainbows and lollipops”. This is the thing about social media, no matter how good your videos are, how much effort you’re putting in your content, there’s always going to be someone trying to bring you down.


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Source(s): Supercar Blondie on YouTube,, Forbes,,,, Wikipedia, The National, Luxury Launches

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